WebEngage, a SaaS based B2C marketing cloud helps businesses run cross-channel user engagement workflows across multiple channels like a website, mobile app (push notification/in-app messaging), email, SMS and browser push notifications.
Features
- Email Integration
- Marketing Analytics
- Marketing Automation
- Lead Management
- Contact Management
- Lead Scoring
- Web Forms
- Campaign Segmentation
- Multivariate Testing
Pricing
Pricing varies depending on number of users: WebEngage Pricing
Free Trial Available
No
G2 Score
4.5/5 (out of 159 reviews)
Reviews (Snippets from G2)
Pros
- I love the UX of it; it's so intuitive, even if you are a beginner with WebEngage.
- Customer support is very active and instant.
- The robust mix of all possible communication channels helps develop an efficient omnichannel strategy.
- Some of the best things about webengage are its dashboard - everything very easily navigatable and available on the sidebar.
- Easy to create customer journies & in-depth analysis.
- The CRM is quite comprehensive and easy to use with being new user-friendly too.
Cons
- The Customer Care team can be made more well-versed with in-depth product knowledge to help solve client queries more proactively.
- The only thing I really hate about webengage is it lets me create a campaign on my mobile but doesn't let me publish it.
- There could be more educational sessions/webinars on the complete power of WebEngage.
- The only thing that bothers me is that sometimes it takes too long to create Live segments.
- It does not have the value for money that we seek to offer our customers since the cost is high and would cause a discouragement in all our users.
- Reports are not user-friendly. If custom report options are provided it will be more helpful.
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