Emarsys

Emarsys is a comprehensive cloud-based B2C (Business to Consumer) marketing platform that fully maximizes customer value through data science and artificial intelligence marketing. With Emarsys, brands all over the world are able to deliver 1-to-1 personalized marketing to each customer so they can achieve and maintain truly personalized interactions.

Features

Multivariate Testing
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Website Visitor Tracking

Pricing

Emarsys provides a custom pricing package by quote.

Free Trial Available

G2 Score

4.3/5 (out of 287 reviews)

Reviews (Snippets from G2)

Pros

The Smart Insights feature allows us to apply advanced segmenting within our campaigns, ensuring we only display the most relevant content by any marketing channel.
Choosing Emarsys as an Email Marketing platform has proved a game-changer for us. We now have more insights into our customer and their behavior, enabling us to do more targeted marketing.
The training Emarsys offer for onboarding to the platform, support articles, and account managers are second-to-none.
Getting new features for your daily work and getting a exclusive training is very helpful and not the usual case I guess.
This system is easy to handle and the support is fast and has a lot of good knowledge. It was very simple to learn with our guide.
There are out-of-the-box solutions for most basic campaigns required for E-commerce which can be setup quickly.

Cons

There is no free trial for new functionality.
I don't particularly appreciate how existing customers can sign up to a customer acquisition web channel.
Slow response in web interface.
I feel like some features are not supported, or not easily, and could be! For instance, the ESL snippet is a bit tricky.
The UI can be a little clunky sometimes, and I wish the segment builder were better, but they are continuously working to improve it.
The use of emarsys is sometimes not "self-explanatory".

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