MOAT Analytics

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

Features

Competitor Analysis
Reporting
Search
Dashboard

Pricing

MOAT Analytics pricing information is offered only upon request.

Free Trial Available

G2 Score

4.6/5 (out of 30 reviews)

Reviews (Snippets from G2)

Pros

MOAT is really great for tracking viewability, brand saftety, fraud, measured impressions, and mulitple other metrics that clients are looking to measure.
The level of depth of analytics metrics that they provide in their UI and for reporting, including providing their own benchmarks
I like that it summarizes the post boosted. Easy to navigate through the pages and data.
So far, we have been impressed with MOAT's ability to track user interaction and to filter out traffic we don't want. The interface itself is also pretty easy to use.
I like the user interface, is phenomenal and they provide easy to digest graphical information, which is very descriptive at first sight. Plus, Moat has heatmap level metrics for advertising creatives, which are amazing to view.

Cons

Moat doesn't track on real time although it is about a 24 hour turnaround. Especially with short flights, it would be better to track at the beggining of the campaigns quickly .
The saving and exporting report process can be difficult to do, kind of complicated.
Not all brands really get updated, some ads that appears may be dated.
The reporting export process and saving reports, could be confusing, they need to put it more clear.
To saving the reports and export them can be a little complicated to do, because the process to do it can be confused.

MOAT Analytics Alternatives

Google Analytics

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position.

Optimizely

Optimizely is a system that gives you that opportunity to create and personalize your business website, and streamline users’ experience to boost your good reputation. When it comes to online marketing, it’s all about efficient customer service. If you can optimize your website according to what your customers like, you are in for some serious business.

CallRail

CallRail is a call tracking and marketing analytics software for those businesses that rely on new customers, quality phone calls and leads, for growth. Call recording allows easily qualifying leads, improving customer service and coaching the staff. The software also makes it easier to review and annotate phone calls.

ClickFunnels

Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. This tool simplifies online marketing, selling, and delivery of their products and services by providing users with funnel options that are pre-built for a specific business, product, or service.

Hotjar

Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates.

Looker

Looker is a data-discovery app that provides innovative data exploration functionalities for businesses both large and small. With it, they can access a web-based interface where they can easily get real-time insights on their operations via data analytics.

Unbounce

Unbounce is a leading landing page and copywriting solution created to help small businesses grow their audience, generate more leads, and increase their sales. It has driven over 1.5 billion conversions and 70,000+ customers. A cloud-based platform, Unbounce offers easy-t0-use builder tools that allow you to create impressive landing and web pages without the need for a web developer.

OWOX BI

OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

Smartlook

Smartlook is a handy tool for understanding how customers interact with your website or Android and iOS app. This analytics solution tool can help figure out the 'Whys' behind every user action.

Clearbit Enrichment

Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner.

Instapage

Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease. It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!

Pendo

Pendo is a solution that helps product teams deliver the best products or services to their customers even as their needs keep changing. It gives comprehensive product analytics that helps users come up with data-driven decisions.

LeanData

LeanData is the leader in Matching, Routing and Engagement solutions. It connects data to the right people, so reps get the leads, contacts, accounts and opportunities they need to close more deals and drive more revenue, faster.

CrazyEgg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process.

Buzzstream

BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.