btw blog

The SaaS space is hyper-competitive, so only products with effective customer acquisition strategies perform well. Convincing people to pay for your product isn't easy. To be successful, you'll need a valuable product that solves your target audience's pain points.

Product usage data is data about how your users are using your product- which page they entered from, how they navigate through your product, which features they use and for how long. While most companies collect product usage data, this data is typically not accessible to non-engineering teams.

Singapore based Ahrefs has built the entire suite of SEO products a marketer would need to rank on Google. Within 11 years, they've managed to almost hit 100M ARR. While this isn't unheard of, it is quite a feat considering their team is only 69 people, and they have no salespeople on board.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Seems simple. Yet, only 9% of B2B marketers rate their organization as “very effective” at content marketing.

One good customer experience can cause a visitor to convert to a paying customer, and similarly one bad experience can cause a paying customer to churn.

In recent years chatbots have gained popularity as a way for brands to provide more personalized and engaging experiences on their websites to scale their branding and support efforts. This article walks through the different types of chatbots and how they work.

One exceptional experience can turn a customer into a super fan. But how do you achieve customer delight at scale? Lessons from answering 800+ customer support queries in the last 2 years.

The way people buy software is changing. Nearly 75% of B2B buyers prefer to buy from a website, rather than a salesperson.

Marketing takes a product or service, identifies ideal customers, and informs the customers about the existence of the product and its benefits.

Open source software has a rich history dating back to 1950s. It gave birth to technologies (GNU, Linux, etc.) used by over 99% of Fortune 500 companies.

The principal-agent problem is a conflict in priorities between a person or entity (the "principal") and the representative (the "agent") authorized to act on their behalf.

Today customers expect the moon and more. Responding fast to a query from a potential customer leaves a better impression, and dramatically improves their probability to convert.

The media paints an unrealistic picture of the powers of AI- only successful stories of AI implementations are reported and a lot of these results are just examples of what can be achieved in an artificial, controlled environment with clean data.

Google wasn't the first search engine (or even the 5th!), and Starbucks wasn’t the first coffee shop.