Klaviyo

Klaviyo is an easy-to-use, centralized and cloud-based marketing system that allows eCommerce marketers to effectively and efficiently target, personalize, monitor and optimize their marketing campaigns, including email and Facebook campaigns.

Features

Multivariate Testing
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing

Pricing

Pricing varies depending on number of users: KlaviyoPricing

Free Trial Available

Yes

G2 Score

4.6/5 (out of 530 reviews)

Reviews (Snippets from G2)

Pros

They highly value user feedback and really take what their customers say into consideration.
This platform's functionality is very user friendly so we don't have to put very much time and effort for use this software. Dashboard is perfectly featured and very support interface.
Klaviyo is very user-friendly, even if you are a complete beginner. I like the look of it, effortless and straightforward.
This solution provides me with comprehensive reporting on the customer experience and automates the free living of customer communications.
Klaviyo has a great user interface and workflow for creating email automations, sign up forms, and campaigns. Their analytics are helpful and easy to customize.
I like how Klaviyo integrates with our website and makes eCommerce simple and easy to manage - to an extent.

Cons

I do wish Klaviyo had better templates and a few more innovative aspects to building emails, e.g. more design options for cleanliness and optimal layouts.
I dislike how many bugs one can come across in the template builder. It does the job fine, but often runs into minor problems.
Rearranging CRM Campaigns in Flows can be challenging. There are bugs from time to time.
Bit expensive for brands with larger subscriber base.
Like most platforms, the promise of massive revenue growth is an over-promise with significant work required to grow your email-driven revenues.
That when a contact has been suppressed that they can never be re-engaged.

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