Matomo

Features

• Real time data updates
• Customisable dashboard
• Goal Conversion Tracking
• Event Tracking
• Content Tracking
• Site Search Analytics
• Geolocation
• User Segmentation
• Pages Transitions
• Page Overlay
• Site speed and page speed reports
• Page performance reports
• Track different user interactions
• Analytics Campaign Tracking
• Track traffic from search engines
• Scheduled email reports (PDF and HTML reports)
• Heatmap Analytics
• Session Recording
• A/B Testing Platform
• Form Analytics
• Media Analytics
• Multi Channel Conversion Attribution
• User Cohorts
• Audit log
• White Labeling

Pricing

https://matomo.org/pricing/

Self hostable

Yes

Customers

MetaLocator, Red Bull, United Nations, Huawei, NASA

G2 Score

4.2/ 5 (80 reviews)

Reviews (Snippets from G2)

Pros

• Matomo is easy to setup
• Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails.
• I like detailed dashboard and ease of tracker functions to watch user activity closely.

Cons

• Inability to remove previously tracked events making statistics a bit hard to deduct when there are a lot of ones we don't want to track anymore for instance.
• The installation on the website, by editing the main head-content works easily, but the website speed is less now so would be important to load the script faster to don't block and slow down the loading speed.
• The mobile application is less powerful than the online dashboard and apps from other software suppliers.
• Some concepts are non-obvious, eg. funnels vs user paths vs transitions.

Github Activity