Later

Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business.

Features

Scheduling
Instagram Analytics
Linkin.bio
User-Generated Content
Instagram Stories
Instagram Hashtags
Pinterest Scheduling
TikTok Scheduling
LinkedIn Scheduling

Pricing

Pricing varies depending on number of users: Later Pricing

Free Trial Available

Yes

G2 Score

4.7/5 (out of 229 reviews)

Reviews (Snippets from G2)

Pros

Allows me to schedule photo and video items on Instagram which is excellent for campaigns.
The platform offers you basic scheduling capability, although limited, but this is something that many other social media management platforms lack.
I love that Later is "approved" by instagram, meaning scheduled posts won't be hidden and considered posted by a third party app by Instagram and will still show up in people's feeds.
I like the interface and the media gallery a lot, and their newsletters are really informative and helpful.
What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories.
I like that the media you post is attached to an actual link on your link in bio.

Cons

I dislike the length of time it takes for the media image to fully load.
The only factor I dislike about using Later is that Instagram is no longer enabled to auto-publish.
The only downside is that carousel posts with multiple images do not auto publish.
The platform offers pretty limited features comparing to the competition.
Instagram scheduling requires your Facebook and Instagram accounts to be linked, which is an arduous process if you're not the original creator of both pages.
Limited tracking metrics & subscription model.

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