UserTesting is a user research platform that gives a digital marketer plenty of methods to test how the website and the marketing campaigns are doing. It is created with the help of several useful tools, each with different implications. The data collected through this process is used to formulate marketing ideas which are then used to improve the short-term as well as long-term marketing strategies.
Features
- Desktop Screen Recorder
- Dashboard Features
- Video Player
- Notes, Clips and Highlight reels
- Tasks
- Customer Experience Analytics
- Multiple Choice Questions
- Rating Scale Questions
- Written Response Questions
Pricing
Pricing varies depending on number of users: UserTesting Pricing
Free Trial Available
Yes
G2 Score
4.4/5 (out of 540 reviews)
Reviews (Snippets from G2)
Pros
- User testing makes it incredibly convenient to run moderated and unmoderated user tests.
- Very fast responses from users, Very detailed qualitative feedback, Easy to use and set-up.
- UT's immense stock of viable participants has opened up testing for us and sped up our processes.
- Recruiting from the UserTesting panel couldn't be easier.
- We love the fact that the ML tool finds and pinpoints the places in the video where players had positive or (more important to us) negative feedback.
- It is super easy to set up moderated and unmoderated studies. The templates for tasks are time-savers. Results are ready usually within hours.
Cons
- I would like to have a more robust and easier way to organize tests. Currently, creating folders and moving and sorting tests is quite laborious.
- You do have to set aside the time to watch and analyze the videos, which can be time consuming.
- There are lots of usability issues - which is ironic because UserTesting itself is used to test websites' and apps' usability!
- Usertesting could have more types of questions built in.
- It can be cost-prohibitive for individual contributors.
- Their mobile app is quite buggy and crashes often.
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