Searchmetrics

SearchMetrics is a comprehensive SEO and content marketing suite for enterprises that allow them to create engaging content and connect with customers in a more effective way. The SEO and Content Experience suite aims to eliminate guess work from the equation by providing deep insights into the market and competitors.

Features

Search visibility in paid and organic
Keyword research
Competitive benchmarks
Rank tracking
Site crawl
Topic Explorer
SEO-guided content creation

Pricing

SearchMetrics’s pricing information is offered only upon request.

Free Trial Available

G2 Score

4.2/5 (out of 27 reviews)

Reviews (Snippets from G2)

Pros

My favourite aspect of search metrics is the visibility graph. The main feature I like is the ability to see when Google algorithm updates have been made in the past.
I like the graphs that you can take from this and these have sometimes been helpful in pitches for clients.
Searchmetrics is relatively easy to use. At least to check the basic SEO metrics.
The keyword optimizer in the content brief. It's really helpful to be able to see how many words we're hitting and how to strategically improve our SEO.
The simplicity is key. When it comes to SEO tools, some seem to be unnecessarily complicated. This one is simple and straightforward when it comes to keyword search.

Cons

It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term.
You need the full and expensive package to set up a complete workflow even though data is the same.
The UX isn't very good on the site. It would be better if you could move more easily between the content brief and the topic explorer.
The tool obviously provides much more than that. But there's a lack of explanation on it, no tutorial etc... If i had the whole day to sit in front of it, and learn everything about it, I would do. Unfortunately, it's not the case.
It seems pretty old school, it lacks any information on how to use the system, its features and how you can develop a strategy from its findings.

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