Pardot

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want.

Features

Streamlined Lead Management
Smarter Lead Generation
Effortless E-mail Marketing
Seamless Sales Alignment
Insightful ROI Reporting
Artificial Intelligence

Pricing

Pricing varies depending on number of users: Pardot Pricing

Free Trial Available

G2 Score

3.9/5 (out of 1805 reviews)

Reviews (Snippets from G2)

Pros

It's a relatively simple setup process.
Out of all email marketing automation platforms, I have found it to be the best if you need more control over your emails and know a bit of simple HTML (or are willing to google simple HTML).
Composing email templates and creating drip campaigns is easy with Pardot once you get used to the workflow.
Engagement Studio is very powerful. We have several different automations that help us clean and maintain the data.
Pardot has most of the basic functionality you'd expect from a marketing automation platform.
The emails are very easy to create and test.

Cons

It was a bit tough to understand the UI at first, but once you get a grasp of it, it's really easy and smooth to use.
There are definite gaps in functionality. SLA for sending automated emails is up to 60 minutes which is absolutely awful.
You can't create landing pages on different domains/subdomains.
The UI can be confusing. There are limitations in the ability to sort by custom columns or add custom columns to Pardot list views.
I have struggled getting the forms to seamlessly connect with our website.
It operates in very narrow lines. If you are attempting to repurpose it as a B2C marketing tool, you will find it doesn't quite fit that model as you would wish it to.

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