Marketo

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue.

Features

Marketing Data Environment
Content Personalization
Cross-channel Engagement
Experience Automation
Sales Partnership
Marketing Impact Analytics

Pricing

Pricing varies depending on number of users: Marketo Pricing

Free Trial Available

G2 Score

4.1/5 (out of 2233 reviews)

Reviews (Snippets from G2)

Pros

Marketo Engage's best feature is that it tracks customer preferences and shows the right content based on those preferences.
Marketo's service is extremely effective and has a complete framework to improve company promotion.
It has the ability to scale and analyze your web pages and in addition to recommending strategies to increase your sites search capabilities.
Marketo has streamlined Marketing Automation for our organization.
Incredibly mature architecture that is by design incredibly scalable and efficient.
Elite support service is second to none. Platform flexibility and extensibility is also great.

Cons

This software has a problem in that marketing reports have very little information.
Old user interface, not user friendly, UX is far from intutitive.
Some advance features lags while analyzing. CRM synchronisation could be improve.
The software has a steep learning curve, making it necessary to get some technical support before you can use the program to its full extent.
It can be challenging to grasp the basics of how it works initially. You will need to learn how to use all its features.
The only issue I have had in the past with marketo is the run time.

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