ActiveCampaign

ActiveCampaign combines various aspects of small business marketing into an integrated and user-friendly platform. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers.

Features

Lead Scoring
Multivariate Testing
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Website Visitor Tracking

Pricing

Pricing varies depending on number of users: [ActiveCampaign Pricing (https://www.activecampaign.com/pricing)

Free Trial Available

Yes

G2 Score

4.6/5 (out of 8497 reviews)

Reviews (Snippets from G2)

Pros

It is simply the best email marketing solution on the market, and honestly I have tried almost all of them.
Best way to connect and engage your clients and customers to solve their problems and needs.
Active Campaign is a great all-around marketing solution for businesses of any size.
Easy to use and easy to set up software, available with amazing tools.
What makes the AC the best is how customizable and flexible its capabilities are for automation. Support is very accessible and fast to get.
Active Campaign houses multiple ways to connect and engage with your audience, from personal email to mass mailings.

Cons

Active Campaign can be a steep learning curve as you get a handle on the many ways it is possible to set the system up to suit you.
ActiveCampaign is more expensive by a factor of 10 than I am used to, so that's a significant monthly expense.
I think there could be better email templates and have a more easy-to-use user interface.
I'd love a built-in survey/quiz maker - their form builder is very basic and definitely needs improvement.
The design interface is slower than it should be, which can be quite frustrating.
I haven't figured out where to see engagement other than looking at a bounce or unsubscribe report. When I go in and edit an email, the margins shift and cannot be fixed.

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