Optimizely

Optimizely is a system that gives you that opportunity to create and personalize your business website, and streamline users’ experience to boost your good reputation. When it comes to online marketing, it’s all about efficient customer service. If you can optimize your website according to what your customers like, you are in for some serious business.

Features

Predictive Analytics
Recommended Audience segments
Behavioral Audience Targeting
Simple Visual Editing
Mobile Web Compatible
Developer Tools
Customizable platforms
Multivariate Testing
Multipage testing
Campaign management
Efficient enterprise grade security
Multi-domain support

Pricing

Pricing varies depending on number of users: Optimizely Pricing

Free Trial Available

G2 Score

4.3/5 (out of 291 reviews)

Reviews (Snippets from G2)

Pros

Easy to use, can track multiple elements - can paint a full picture on impact across the board.
It has good analytics and you can use it to analyise your application to see how it is behaving and if your A/B testing is successful or not.
Optimizely's user interface and WYSIWYG editor are easy to use and don't require coding experience, but allows you to get dirty in JavaScript and CSS if necessary.
My favorite thing about Optimizely is how easy the results are to understand.
The ability to test different experiences across multiple brands at the same time is fantastic.
Optimizely experimentation platform with its newest UI update by making the process of setting up and running an experiment seamless.

Cons

The character length limit for an event makes naming tracking events a little tricky.
Requires writing workarounds to achieve anything remotely useful - if we want to implement a feature and trial it in optimizely, we have to write it around optimizely.
From the point of view of my customer, they would like to have a quick and easy way to set up widgets.
The average marketer will struggle to use the sophisticated features when trying to build experiments.
There are times when the website and the app you can download feel a little unstable.
Sometimes the UI doesn't work on optimizely if you don't have the correct optimizely plugin installed and configured.

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