Zoominfo

ZoomInfo is a provider of contact and business personal information regarding business professionals for direct marketing purposes.

Features

Automated Intelligence and Outreach
Webform Optimizations
Website Visitor Tracking
Lead Enrichment
Activity and Pipeline Management
Enterprise API
Account Targeting
Campaign Optimization

Pricing

Pricing varies depending on number of users: Zoominfo Pricing

Free Trial Available

Yes

G2 Score

4.4/5 (out of 5019 reviews)

Reviews (Snippets from G2)

Pros

ZoomInfo has advanced search functionality that allows you to segment data using 100s of different segmentation filters at both a contact and company level.
It's easy to use, the amount of data, and the insights provided by the platform.
Aside from my current CRM Software, this is my number 1 tool for sales in my organization.
We can see a significant improvement in targeting potential leads after using it for just a few months. Zoominfo has well integration with Salesforce which is really awesome.
Data accuracy is really good when compared to competetors, good to see they are always buying out competetors and valuable technologies.
The Intent tool is beneficial in deciding which targets I need to prioritize.

Cons

The platform has slowed down exponentially since I first started using it.
It is not updated every month, so few times you can get a person who left the organization.
Some of ZoomInfo's marketing materials are unclear and suggest steps are taken to ensure their data is clean that potentially aren't.
It is not updated every month, so few times you can get a person who left the organization.
I dislike ZoomInfo for its inaccuracy. There are quite a number of contacts and details that are missing or inaccurate.

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