SproutSocial

Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles.

Features

Social Analytics
Social Engagement
Social Publishing
Social Listening
Social Automation
Social Collaboration

Pricing

Pricing varies depending on number of users: SproutSocial Pricing

Free Trial Available

Yes

G2 Score

4.3/5 (out of 1491 reviews)

Reviews (Snippets from G2)

Pros

We've recently become Sprout Social users and the robust feature set is exactly what we were hoping for in a social media management system.
Its reporting capabilities are fantastic, especially when you hook up multiple platforms and examine performance across platforms.
Sprout is a super-powerful social analytics, scheduling and content curation platform.
How easy it is to share among the team and get feedback on specific interactions.
I loved how easy it was to schedule posts, find curated content, and run reports on analytics and performance.
There are lots of cool features and we have the ability to easily access the various features of each social media platform.

Cons

There are too many buttons and navigation bars in the platform, so it could be difficult to navigate the platform at first.
Tagging companies and users. It was not possible to tag individual users from with the platform for LinkedIn.
Many functions are extra-cost add-ons. I understand the "why" of the model from their standpoint, but it's imperfect from my side of the table.
If I could find anything to dislike about Sprout Social, it would be the cost.
As a first-time user, Sprout is a bit overwhelming at first. It's hard to know where to start with all of the different capabilities.

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