Hootsuite

Hootsuite is a social media management platform that covers almost every aspect of a social media manager's role. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

Features

Publish
Engage
Monitor
Advertise
Analyze
Ads
Amplify
Impact
Insights
Mobile Apps
Customer Care by Sparkcentral

Pricing

Pricing varies depending on number of users: Hootsuite Pricing

Free Trial Available

Yes

G2 Score

4.1/5 (out of 3180 reviews)

Reviews (Snippets from G2)

Pros

Having a nice visual for each feed gives a great lay of the land on what is queued up in your pipeline of posts.
This platform keeps check and manages all the engagement-related activities to improve the content quality, engagement, and even follow up with different messages and comments.
I like being able to schedule my posts for multiple social media accounts all in one place. I can then schedule these posts for future dates.
The customizable dashboard is one of its best features.
Hootsuite allows me to send multiple social media campaigns to increase brand awareness, drving website traffic, increasing sales, and generate lots of revenue for the organization.
I like that Hootsuite is browser-based, so I was able to work on it during my company's recent WorkFromHome furlough.

Cons

I'd love to be able to schedule multiple posts on the same page vs starting each one from the calendar.
Hootsuite's interface is one of my biggest frustrations.
In reality, you can't post the same post across platforms if you tag a person or an organization.
I will randomly have difficulty tagging other pages in my posts. I'll type out their name and nothing will pop up.
Setting it up isn't as user-friendly as I would like. It was confusing setting up my different searches to track hashtags.

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