Simon Data

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages big data and machine learning to power customer communications in any channel.

Features

GDPR Compliance
Data Source
Data Orchestration
Data Enrichment
Behavior Tracking

Pricing

Simon Data provides a custom pricing package by quote.

Free Trial Available

G2 Score

4.4/5 (out of 86 reviews)

Reviews (Snippets from G2)

Pros

Simon Data allows us to streamline the operations and improve workflows across our teams which then enables us to optimize our segmentation and create a cohesive experience across our marketing channels.
I like that SimonData ingests data from multiple sources so that we can get more granular with our segmentation and reporting.
Simon Data's functionality extends beyond what a typical CDP would offer including some ESP components which is a great value-add.
I love getting notification emails every day with the export of the dataset, which I use daily for my reports, dashboards and analysis.
I really enjoy the ease of use with Simon Data.
I like the way how all things are documented and how simple could be to test the implementation. I also like the support team which works proactively with the steps we need to complete.

Cons

Lately, loading times on the platform have been painfully slow, especially when creating segments.
The platform has limited reporting and monitoring tools. Some out-of-the-box reporting for the standard actions (email performance, conversion events, subscriber list sizes, etc.)
The product, while modern, is missing a few basic functionalities for email production.
The flows are not super visual and its hard to understand how users flow through them without digging in to each branch.
There are honestly too many functions within Simon Data's platform, so I haven't had the chance to test all that the platform offers.
Success Managers are not helpful. When I asked to A/B test Journeys, I was told that it's too hard.

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