SimilarWeb Pro

SimilarWeb Pro is a web analytic software that provides its users with useful website analysis, to help them take informed decisions. This software is an important information tool for all digital marketers as it comes with several web analytic features. SimilarWeb Pro helps users in tracking popular keywords, pageview, time spent by web visitors on the website, referral source etc.

Features

Campaign Management
Goal TrackingTime on site Tracking
Report Generation
Multiple Site Management

Pricing

Pricing varies depending on number of users: SimilarWeb Pro Pricing

Free Trial Available

Yes

G2 Score

4.4/5 (out of 151 reviews)

Reviews (Snippets from G2)

Pros

The platform is easy to use and therefore allows to find insights quickly. I love the audience overlap section to gain a better understanding of my consumers.
The filtering system is incredibly easy to use. From there, you have rich prospect insights right at your fingertips.
The best part is Extension, with straightforward UI and simple-to-use functions.
SimilarWeb overall is a one stop shop for competitive and digital marketing intelligence and leveraging data driven insights to stay on par with your competitiors ad campaigns.
Competitor analysis is available across the majority of the tools with functionality that allows simultaneous comparisons of multiple competitors(Up to 5).

Cons

Pricing on the enterprise plan is expensive but worth it. Although for small businesses the pricing won't warrant the value as it is a top tier expensive SAAS.
While SimilarWeb provides a great deal of data on competitive intelligence and website stats, it could improve by adding better visibility for SEO, PPC and social media metrics.
I am quite skeptical about the accuracy of the details they provide. Found it a bit different when compared to other tools.
When we use the website and web industry sections, we are limited to the domain name, limiting some analysis (ex: most financial websites have specific URLs for insurance).
The tool can take a bit of getting used to, and it requires a few training sessions to get team members on-board and using the tool to its full extent.

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