Omnisend

Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses. The software combines emails, SMS, social media, and other channels into a single platform so marketers can reach more customers and boost revenue.

Features

Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Website Visitor Tracking

Pricing

Pricing varies depending on number of users: Omnisend Pricing

Free Trial Available

Yes

G2 Score

4.6/5 (out of 600 reviews)

Reviews (Snippets from G2)

Pros

I love the full integration with Shopify. I'm someone who uses Shopify for every transaction in my company, so this is extremely relevant.
The customer service has been outstanding! They give really thorough answers when I get stuck, and take on suggestions too. I know I can move past any hurdles in safe hands.
I really like how you can decide which month you want to email and which months you want to pause your account.
I find it an amazing application, the interface is very friendly, comfortable and easy to understand. It also has a very ergonomic design with a menu that makes it easy to find all the tools it has.
It is really easy to set up and use. I love the Automations that I can do with Omnisend it makes it easy to create workflows and have them work for you.
The platform has a very nice look to it and is generally pretty intuitive. I like how easy it is to create emails.

Cons

I don't like the lack of customer behavior insights.
It gets too technical sometimes, specific processes require you to understand C before when you want to do A.
It would be nice to be able to segment by gender while using the product recommender. Right now, it's not possible.
I dislike that the price of plans significantly increases when adding subscribers.
I dislike the way you have to pay for the SMS feature.
Very poor colour scheme, limited features, as compared to Klaviyo and Mail Chimp, very basic templates, the UI needs a lot of improvement.

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