Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need.
Features
- Drag & Drop
- Email Automation
- Audience Segmentation
- A/B Split Testing
- Landing Pages
Pricing
Pricing varies depending on number of users: iContact Pricing
Free Trial Available
Yes
G2 Score
4.1/5 (out of 1167 reviews)
Reviews (Snippets from G2)
Pros
- The simplicity of use is the most valuable facet of the iContact service for my needs.
- I love how easy it is to create an email template, add graphics, including video links, and more. Very simple and intuitive.
- iContact has a simple interface and nice selection of templates. Their knowledge base is easy to access, and the tech support is helpful and affirming.
- Being able to customize mass emails on the fly is great. Having a platform to quickly personalize emails to be sent out to our teams and prospects is a huge plus.
- Their Drag and Drop format makes it super easy for anyone to use without having to rely on a designer or marketing creative.
Cons
- There are some real areas of opportunity for iContact. From a design perspective, it's difficult and cumbersome to design emails if you're not a graphic designer.
- I dislike how sometimes when I needed to hyperlink something, it would change the color of my font and it took me about 8 tries to get it how I wanted it to be. Sometimes the formatting got messed up very easily.
- I feel that iContact could simplify the software to make it easier for novice users.
- They have a resign up rule that doesn't make sense and blocks legit requests. They have an upsell, "increase your limits" banner that shows too soon.
- The templates available are quite limited.
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