OWOX BI

OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

Features

Ad hoc Analysis
Ad hoc Query
Ad hoc Reports
Benchmarking
Dashboard
Data Analysis
Key Performance Indicators
Profitability Analysis
Strategic Planning
Trend Indicators

Pricing

Pricing varies depending on number of users: OWOX BI Pricing

Free Trial Available

Yes

G2 Score

4.9/5 (out of 204 reviews)

Reviews (Snippets from G2)

Pros

OWOX BI helps you build consistent datasheets with clear figures. Their tech solutions for data transfer are capable of processing raw data from multiple channels.
Easy to use tool for sending Google analytics data to Google Big Query. Super helpful support (which is quite essential when you just started E2EA).
Apart from a complete and coherent capability portfolio, the educational content flows in systematically, which makes everything come together into a form of action.
OWOX has been helping us achieve our goals and grow faster than the market for years.
It's simple and intuitive and don't require advanced computer sciences skills to understand how to use.
The service easily integrates with API platforms, pulls up data from the CRM tool, the mobile application, and the website. All data is automatically gathered on one intuitive dashboard.

Cons

It’s not always easy to understand how transferred data is merged in reports, sometimes it takes more time to settle data as required.
Some aspects of the service are difficult to comprehend at first. Plus, I’d wish the price for the basic plan was a bit smaller.
Don't import TikTok cost to Import Cost Data to Google Analytics.
Limited amount of available connectors. Adform would be useful.
There are min data limits for using some services.
Non-responsive support, overselling what comes after the onboarding.

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