Blueshift

Blueshift is a smart customer data platform, developed to help you transform your marketing by giving your marketing team the tools they need to offer smart, tailored content at a large scale. It enables you to create the seamless multichannel experiences your consumers demand in one single place.

Features

Landing Pages
Email Marketing
Data Source
Data Enrichment
360-degree Customer view
Behavior Tracking
Audience Builder
Multi-step Marketing

Pricing

Blueshift provides a custom pricing package by quote.

Free Trial Available

G2 Score

4.3/5 (out of 192 reviews)

Reviews (Snippets from G2)

Pros

Very easy to work with, integrates with a plethora of new kids on the block. Amazing analytics which Is a must-have these days I'm afraid.
Blueshift provides a wide range of tools that allow any user to make their campaign or initiative work.
I tremendously appreciate the time and effort blueshift has spent on developing my skills and understanding of the platform.
The Blueshift team is always ready to help us find a solution to our numerous requests and inquiries. The support has been top-notch.
It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too.
The customer support team is always happy to help and come with solutions quickly, succinctly and work with me to make sure that I can continue to use the platform they offer.

Cons

One of the downsides with Blueshift is that there is a lot of technical requirements.
There are no automated saves on the email builder. The interface isn't adapted to small screens, and some options are well hidden in sub-menus.
I'm not too fond that there is no spell check for texts in creatives.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
The dashboard tends to be a bit buggy - we often feel like our changes haven't saved, or that something prevents them from saving without us realizing it.
I think there are still some UX/UI improvements that could be done in order to make the platform even better.

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