Google Analytics

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position.

Features

Event Tracking
Campaign Management
Conversion Tracking
Goal Tracking
User Interaction Tracking
Time on site Tracking
Report Generation
Multiple Site Management
Alert Notifications

Pricing

Google Analytics pricing information is offered only upon request.

Free Trial Available

Yes

G2 Score

4.5/5 (out of 5412 reviews)

Reviews (Snippets from G2)

Pros

Google Analytics is a powerful tool that excels at what it is known to do best, analytics.
Google Analytics is a must-have tool for all digital marketing professionals because the data insights which the tool gives is pretty impressive and accurate as per my experience with the tool.
The sheer amount of reporting capabilities and useful data to be found within Google Analytics is staggering.
The Business Intelligence Engine in Google Analytics is pretty much all that we need to crunch numbers and to generate reports.
It provides lots of insights for a website very easily.
Every actionable piece of information is tracked on the website. You can drill down to find the most minute amounts of data regarding the people who visit your site.

Cons

t is sometimes tough to navigate and find the data for which you are looking.
The web version is good but needs to be improved android application of google analytics.
There are a few things that can be improved. To begin with, some standard template report essentials can be part of analytics, rather than depending on the user's skill to create some.
Unless you have a developer who can help verify the tagging and integration is set up correctly, the data can sometimes get messy and I still have trouble with the data reporting 100% accurately.
Although powerful, it is not easy to use, so it's not something I would recommend for beginners.
It does not filter out the traffic from spam bots, guide is missing so it makes learning it slow.

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