Segment

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources.

Features

Email Marketing
GDPR Compliance
Data Source
Data Enrichment
360-degree Customer view
Identity Graph
Audience Builder

Pricing

Pricing varies depending on number of users: Segment Pricing

Free Trial Available

Yes

G2 Score

4.6/5 (out of 293 reviews)

Reviews (Snippets from G2)

Pros

Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin.
The tracking script is excellent and a massive improvement on trying to use google analytics.
The simplicity of use, good instruction, SDKs, and virtualized interfaces are all benefits.
Minimal maintenance is required once set up, and new sources or destinations are required
Very rich in integrations, a vast library of support tools, and a straightforward and structured onboarding program.
With Segment you are able to track all the events happening on your website, with a single integration, you can track from audience metrics to performance metrics or even events happening in the video player.

Cons

Integrations with CRMs still complicated because of the way to match information into a deal
Integration with other tracking solutions is far from being ideal.
As with any powerful platform, setting up Segment does take time, and anyone who is planning on using it should have enough time dedicated for the process.
When changing the event type in the event tester, the previously entered user identifiers are cleared, slowing down identify/track debugging
All of their 'AI' stuff is a bit markety to marketers.
It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month.

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